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The Economics and Commerce National Emphasis Area promote increased prosperity and economic
security for individuals and families, farmers and ranchers, entrepreneurs, and consumers across the nation. Working
together with land-grant university partners and a host of public and private collaborators, EC staff provide national
leadership for research, education, and extension activities that help people incorporate sound financial management
strategies in their daily lives, discover new economic opportunities, develop successful agricultural and nonagricultural
enterprises, take advantage of new and consumer-driven markets at both the local and international levels, and understand
the implications of public policy on these and other activities.
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